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Click here to get Macromedia Flash Player. Welcome to Cool Clubs, the world's leading golf-club fitting company, where advanced technology, the latest brand name golf equipment, and expert, personalized service converge to help raise the discerning golfer's game to new performance levels. If you are looking for custom fitted golf clubs or custom club fitting, our locations serve Scottsdale, Paradise Valley or Phoenix Arizona and San Francisco, Irvine, Newport Beach or Orange County California. Serious golfers know that the fastest way to a better golf game is using the right equipment, which means having the highest quality golf clubs custom fit to match a player's unique swing characteristics. Now is the time to improve your golf game the same way professional golfers have been improving their game for years – with custom fitted golf clubs from Cool Clubs, the best club fitting company in the business.
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GrainGrainGrain The direction that blades of grass and grass runners grow on a golf course. The grain is often referred to on a putting green, since the direction of the individual leaves of grass can have an effect on the distance and direction the ball rolls when a golfer is putting (Play Golf America). This is a concern because when putting, a golfer wants to have a great deal of control over the ball’s movements on the grass, and wants only his putting skill — not external factors — to influence the ball’s roll. If a putt sends the ball against the grain of the grass, the ball will be slowed by the grain (Kelley, About.com).
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